Privacy Policy

Effective date: 13 June 2025  ·  Last updated: 13 June 2025

1. Who We Are

Primal IT Solutions ("we", "us", "our") operates this website and sells digital products through it. When we refer to "you" or "your", we mean any visitor to this website or purchaser of our products.

For any privacy-related enquiries, contact us at hello@primalitsolutions.com.

2. Information We Collect

Information you provide directly

• Purchase information: Your name and email address when completing a purchase through Lemon Squeezy. Payment card details are entered directly into Lemon Squeezy's secure checkout and are never transmitted to or stored by us.
• Communications: Any information you voluntarily share when you contact us by email, including your name, email address, and the contents of your message.

Information collected automatically

• IP address and approximate geographic location (country/region)
• Browser type, version, and operating system
• Pages visited, time and date of visit, and time spent on pages
• Referring website or search engine query that brought you to our site

This technical information is used solely for operating and improving the website and is not linked to your identity.

Information from third parties

Our payment and delivery partner Lemon Squeezy may share transaction-related data with us — such as your email address, order reference, and product purchased — solely for the purpose of fulfilling your order and providing customer support.

3. How We Use Your Information

We use the information we collect only for the following purposes:

• To process your purchase and deliver your digital product
• To send order confirmations, receipts, and download access details
• To respond to your support requests or general enquiries
• To improve the content, layout, and functionality of our website and products
• To comply with our legal and regulatory obligations
• To detect, investigate, and prevent fraudulent transactions or abuse

We do not sell, rent, share, or trade your personal information with any third party for marketing or advertising purposes.

4. Third-Party Services

We use a small number of trusted third-party services that may process your personal data:

Lemon Squeezy

All payments and digital product delivery are handled by Lemon Squeezy. When you make a purchase, you interact directly with Lemon Squeezy's platform. Lemon Squeezy acts as the Merchant of Record for our products. Their privacy policy is available at lemonsqueezy.com/privacy.

GitHub

Our website is deployed using GitHub Actions to our web hosting provider. GitHub may log IP addresses and access events as part of this automated process. GitHub's privacy statement is available at docs.github.com.

5. Cookies

Our website uses minimal cookies. Lemon Squeezy's checkout script (lemon.js) may set functional cookies necessary to enable the overlay checkout experience on this site. These cookies do not track you across other websites.

We do not use advertising cookies, tracking pixels, or any third-party analytics that profile you as an individual.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. Purchase and transaction records are retained for a minimum of seven years to satisfy accounting and tax obligations. If you contact us, we retain your correspondence for as long as is reasonably necessary to resolve your query and for our records.

7. Your Rights

Depending on where you are located, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete data.
• Deletion: Request that we delete your personal data, subject to any legal retention obligations.
• Restriction: Request that we restrict the processing of your data in certain circumstances.
• Portability: Request that we provide your data in a portable, machine-readable format.
• Objection: Object to our processing of your data where we rely on legitimate interests as the legal basis.

To exercise any of these rights, please contact us at hello@primalitsolutions.com. We will respond within 30 days.

8. Children's Privacy

Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us with personal information, please contact us immediately at hello@primalitsolutions.com and we will take prompt steps to delete it.

9. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of information transmitted to our website.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically. Your continued use of our website or products after changes are posted constitutes acceptance of the updated policy.

11. Contact

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact us at:

hello@primalitsolutions.com